
About Us
We’re delighted to welcome you! Whether you visit us in Winston-Salem’s Historic Downtown West End or at Stay Gold Greensboro in Midtown, our goal is for you to feel comfort, care, and belonging from the moment you arrive.
Our version of beauty artistry isn’t about recreating—it’s about refining. Like an artist perfecting a canvas or a gardener tending a flourishing path, we approach beauty by honoring what’s already there. Brows are shaped to complement your natural structure, skin treatments focus on achieving a fresh, radiant glow, and makeup is applied with a minimal, modern touch that enhances your features without overpowering them. Every detail is guided by authenticity and thoughtful care.
In Winston-Salem, you’ll find a collective of licensed estheticians, each trained exclusively in our signature techniques, working together in a warm and welcoming environment to bring out your best features. Stay Gold offers the same thoughtful approach in a more intimate setting, with a team of estheticians specializing in brows, makeup, and advanced skincare. Founded by Holly Stack, Stay Gold reflects the same expertise, artistry, and attention to detail that have shaped our work from the beginning — with a more private, one-on-one experience.


Since 2012, we’ve curated timeless brands and techniques that elevate without overwhelming.
No matter which location you visit, our goal remains the same: to create a moment of calm in your day—a mini-vacation where beauty and kindness come together.

It’s more than a service; it’s a time set aside for genuine connection, where you’re cared for by people who truly love what they do and are on a mission to brighten your day.
You’ll leave feeling refreshed, confident, and like the very best version of yourself.

We’d be honored to be part of your beauty and self-care journey.