our Services
4th St. The Parlor is a luxury beauty boutique located in Winston-Salem’s Historic Downtown West End, with our sister location, Stay Gold, located in Greensboro’s Midtown district.
We are dedicated to providing innovative, high-quality beauty and skincare services in a warm, inviting environment. Our team of licensed estheticians shares a foundation in makeup artistry, along with a passion for education, expertise, and genuine care.
Our team specializes in brows, lashes, makeup, and advanced skincare services, with a focus on results-driven treatments tailored to each guest’s individual needs. We combine expert technique, advanced technology, and professional-grade skincare to create meaningful, lasting results. We are certified in products and services from leading industry brands and are committed to ongoing education so we can provide the highest level of expertise and care.
We proudly carry Environ Skincare, IMAGE Skincare, YUMI Lash + Brow products, Glo Skin Beauty Makeup, Neurotris Microcurrent Technology, RejuvaPen Microneedling NXT, Living Libations Organics, and Tamara’s Sugaring. Our retail shop also features hand-picked products from Revitalash Cosmetics and The BrowGal.
Brow services
Brow Shaping | Brow Tinting
Brow Styling
4th St. Brow Studio + The Parlor and GSO Brow Studio are known for their clean, full and natural approach. We shape the brows by tweezing and trimming for the most controlled design and gentle approach to the skin. Tweezing is a form of epilation and removes hair by the root. Regrowth is the same timeframe as waxing or threading. This service includes a tweeze, trim and brief makeup fill-in lesson, if needed.
yumi lash + Brow services
YUMI Keratin Lash Lift and Tint
YUMI Brow Lift, Shaping and Tint |
Lash + Brow Combo
The YUMI Lash Lift + Tint is an advanced technique designed to boost and lift the natural lash, giving the appearance of a thicker, darker and longer looking lash and "open eye"look. Our Keratin lift is hypoallergenic, formaldehyde, ammonia and paraben free.
Results last 8-12 weeks.
Neurotris Microcurrent Services
Microcurrent Natural Face Lift |
Body Sculpting Treatment
Fascia Release Massage | Microcurrent Scalp Treatment
- Add-Ons Available -
TCA Cool Peel | Dermaplaning
Muscle Re-Education & Skin Rejuvenation
The NeurotriS® SX-4500 Body Sculpting and Facial Rejuvenation System is a non-invasive face and body treatment that uses adaptive microcurrent technology to lift, tone, and sculpt by supporting natural muscle function.
With real-time biofeedback, advanced signal delivery, and professional-grade engineering, each treatment is personalized, safe, and designed to deliver natural-looking results without downtime.
Rejuvenating Spa Facials
Skin Analysis + Product Consult | Complimentary Consult with First-Time Facial | Image Skincare Treatments
- Add-Ons Available -
Dermaplaning | LED Light Therapy | Nanofusion
Post-Facial Skincare Regime Consultation
Rebalance, regenerate, and restore with an exfoliating fruit enzyme blend—combined with soothing botanicals, vitamin-rich serums, and hydrating masks—to brighten, boost, and deeply hydrate while supporting cellular turnover for a rosy, dewy glow. Followed by a face and neck massage for superior hydration and relaxation.
environ cool peels
Vitamin C Micro Peel | Vitamin C Micro Peel with Dermaplaning | Moisturizing and
Brightening Lactic Peel | Youth Renewal TCA Peel
Environ’s Cool Peel® treatments are a gentle, non-invasive way to improve texture, clarity, and tone. Designed to support the skin’s natural renewal process and barrier, they deliver visible results, such as encouraging healthy cell turnover and collagen production, without the downtime or harshness of traditional chemical peels.
makeup Services
Full Face Makeup Lesson |
Mini Glo Makeup Session
Portrait or Bridal Makeup Application
Special Event Makeup | Prom Makeup
- On-Location Wedding Makeup Available -
Contact our desk directly to inquire
Our experienced makeup artists will craft a fresh, clean, modern look uniquely tailored to each individual, whether you’re preparing for a wedding day, special event, or simply want to feel your best.
Our personalized makeup lessons are designed to be approachable and empowering. You’ll receive step-by-step guidance tailored to your everyday routine, along with professional tips, techniques, and a curated list of suggested products to help you confidently recreate your look at home.
rejuvapen microneedling
Rejuvapen NXT® is an FDA-cleared Class II medical device designed to improve the appearance of facial wrinkles and overall skin texture.
- Add-Ons Available -
Growth Factor Rejuvenating Complex
Acne Treatment
Microneedling is a minimally invasive treatment that rejuvenates the skin by activating the body’s natural healing response. Using fine, sterile needles, controlled micro-channels are created in the epidermal layers of the skin. This process triggers the release of growth factors and stimulates the production of new collagen and elastin, while also supporting the formation of new, healthy blood vessels in the dermis. The result is skin that appears smoother, firmer, and more refined over time, with improved tone, texture, and overall radiance.
dermaplaning
Dermaplaning for Face and Neck
- Available as an Add-on with any Spa Facial -
A gentle, non-invasive exfoliation treatment that removes dead skin cells and fine vellus hair (peach fuzz) from the surface of the skin using a sterile, stainless steel blade. This treatment instantly reveals a smoother, brighter complexion and enhances the absorption of skincare products.
hair removal
Sugaring | Waxing | Threading
Sugaring works by gently lifting the hair into the paste and removing it off of the skin. Sugaring will leave the skin feeling soft and gently exfoliated.
Professional-grade waxing products with essential oils and minerals to care for even the most sensitive skin.
Threading uses a twisted cotton thread to gently lift hair from the follicle without chemicals.
At 4th St. The Parlor + Stay Gold, we’ve designed a thoughtful menu of services to help our clients plan their visits with ease. All pricing is listed as “starting at,” as we tailor each experience to your individual skincare and beauty goals.
Our estheticians follow a Level Pricing System, which reflects their experience, advanced training, and the demand for their time. This structure allows us to provide a range of price options to fit your beauty budget while supporting continued growth and education for our team.
At every level, we’re committed to offering an experience that reflects the artistry, intention, and care behind everything we do.
